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If You Are Investing In Church Marketing, Stop Now.
The essence of the Gospel & Great Commission is not to be a church marketer, but rather a call to become a Godvertiser! The end goal is not church, it is God! The above line was my recent...
View ArticleReality TV: A New Church Promo Tool
Today’s guest post is from Kathy Leonard of Church Initiative. The ministry’s original purpose was to equip churches with resources to help people recover from the pain of separation and divorce, also...
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3 Lessons for the Church from RueLaLa
Driving up to our house, our kids yelled out “OOOOOHLALA!”. . . . . .that’s because they spotted the box left at the door by our friendly neighborhood UPS guy and it had that distinctive packing tape...
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The Commericialized CHRISTmas is Coming!
Halloween is over. Thanksgiving — the largest, most visible, forgotten holiday is right around the corner. That means, the commercialized CHRISTmas is basically here. We’ve heard of reports that the...
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Instead of Keeping Christ IN Christmas, See How Christmas Jumps OUT with...
Christmas and Easter are the two big weekends each year where congregations make an all out push to invite people to come visit the worship community. Some churches have used the occasion of Christmas...
View ArticleThe Case For Social Media And The Church 101
It is amazing how divisive the topic of using social media in the church setting can be these days. It’s being treated like a completely wild animal on the loose by some. Some pastors’ take is to ban...
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The Case For Social Media And The Church 103
Well, the other posts in this series touched upon how your ministry should view the social web as an extension of your social community and also seeing that social media is not just a passing fad at...
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I’m Not Sold On Using A QR Code. Are You?
QR codes are those 2D square black and white bar codes that are popping up in different places. First they were used in manufacturing and UPS started using them for tracking of packages before they...
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3 Reasons Why You Should Send Out A Press Release About Your Next Church...
There is one marketing tactics that I believe most pastors think should be off-limits (or rather don’t ever think about) for getting the word out about the great stuff their ministry is doing. What...
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3 Services To Use For Sending Out A Press Release About Your Church
In my last post, I wrote about WHY your church should be putting out a press release about the great things your church is doing out in the community. Press releases are something most churches have...
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What Viral Videos And YouTube Can Teach Church Marketers
YouTube is the #2 search engine on the web today. In the time it takes you to read this post, over 100 hours of video have been uploaded to YouTube. That’s because over 48 hours of video are uploaded...
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Pinterest in Church Marketing
Pinterest is taking the social media scene by storm. The platform’s users are overwhelmingly women (90%!) as of now. In 5 months, the has gained over 15 million new users. WOW. One of the stats that...
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Is Your Church More Like Microsoft Or Apple?
Whenever we engage in church marketing activities, we all want the gospel to be the centerpiece of the message. But if you step back and take a look at much of the communications coming out of our...
View ArticleReminder of Why We Need Better Church Marketing
Why am I so passionate about better communications efforts coming out of the Church? Because there’s a cool ending whenever someone really hears Jesus’ story. “Come, follow me,” Jesus said, “and I will...
View ArticleChurch Marketing Challenge: Is the Packaging As Important As The Message?
The average person takes 2-3 seconds to decide Clutter is the single biggest enemy that we have (as church marketers). Your name matters more than ever. Packaging matters more than ever. The platform...
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Serving Up Suggestions To Your Audience By Tapping Your Audience with Social...
One of the biggest tools you can utilize in your communications when trying to get people to consume content, sign-up for your program or attend an event is SOCIAL PROOF. So what is it and how does it...
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Complete List of Churches on Pinterest [updated 12/2013]
One of the last social media platforms for churches to consider is Pinterest. Several months ago, when I took a look at compiling a complete list of churches using Pinterest as a part of their...
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The Social Media Platform Your Church MUST Pay Attention To NEXT
Today’s post is from Jason Caston who helps to equip churches as they connect their ministry with the online community. There are many resources are available on his blog ichurchmethod.com. I...
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Modernized Tithing: Encouraging Giving Ease of Use Technology
As the Church has progressed into the 21 Century, many of its functions have been modernized. We have guest services instead of ushers. Our fellowship halls in the back of the buildings have become...
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